The Qixi Festival is a traditional Chinese folk festival. When talking about Qixi, most people will think of the Cowherd and the Weaver Girl. The beautiful legend of the Cowherd and the Weaver Girl is one of the four Chinese folk love legends. There is a real-life scene in Yanya Town, Yiyuan County that corresponds to the legend, and there are ancient architectural sites built in the Tang Dynasty - Weaver Girl's Cave and Cowherd's Temple. In 2008, it was listed as a national intangible cultural heritage and is known as the "source of Chinese love culture".

The Cowherd and Weaver Girl Scenic Area, with its exquisite beauty, is a highly integrated natural and cultural landscape. It is attracting visitors from all over with its monopolistic mythological charm, beautiful natural scenery, and excellent folk heritage culture, becoming another pearl on the land of Qilu.